http://www.conversionrater.com/2006/01/04/building-a-product-with-an-open-blog/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Sat, 11 Feb 2012 10:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2006/01/04/building-a-product-with-an-open-blog/comment-page-1/#comment-115 Greg Yardley’s Internet Blog » Right Media’s ’sYMple’ refreshingly open Sat, 07 Jan 2006 18:56:57 +0000 http://www.conversionrater.com/?p=123#comment-115 [...] Internet ad marketplace Right Media is planning to build a new product, which still needs a name - they were going with ’symple’ in honor of their ad management platform Yield Manager until a copyright search put the kibosh on that plan. Whatever they’ll name it, they’re being especially open about the design and development of it, creating a dedicated employee blog for discussing their options and the challenges they’ll face. (Thanks to Right Media employee Pat McCarthy for the announcement.) The new product is meant to optimize ad inventory by determining the optimal ad network to give the impression to in real-time. Presumably, instead of just monetizing this site through AdSense, I’d sign up for a few ad networks (either individually or through Right Media, not sure on this point) and they’d do the rest, without requiring a lot of daily maintenance on my part. [...] [...] Internet ad marketplace Right Media is planning to build a new product, which still needs a name – they were going with ’symple’ in honor of their ad management platform Yield Manager until a copyright search put the kibosh on that plan. Whatever they’ll name it, they’re being especially open about the design and development of it, creating a dedicated employee blog for discussing their options and the challenges they’ll face. (Thanks to Right Media employee Pat McCarthy for the announcement.) The new product is meant to optimize ad inventory by determining the optimal ad network to give the impression to in real-time. Presumably, instead of just monetizing this site through AdSense, I’d sign up for a few ad networks (either individually or through Right Media, not sure on this point) and they’d do the rest, without requiring a lot of daily maintenance on my part. [...]

]]>