Building a Product With an Open Blog
January 4th, 2006
We’re building a new product at Right Media that is still waiting for a name, but right now it’s code name is “symple”. This product is going to be an ad management optimization solution for web publishers/bloggers. Basically, a way to make sure publishers are making the most money possible from each ad impression they give to ad networks, whether those networks are contextual, display, or behavioural.
We want to eliminate the painful and inefficient method of “daisy chaining” networks, and also make it extremely easy to test out mulitple ad network solutions on an ongoing basis. The product will have numerous other benefits to publishers, and as part of that process we’d like to get publishers involved in helping us create the best product possible.
On that note, we’ve created a blog for building of this product that will discuss features, ideas, and as we get further along will contain screenshots, invitations for testing, etc. Multiple Right Media employees may be creating posts, as well as taking part in the comments, but it’s open to anyone interested in advertising and web publishing to take part in the conversation. It’s a bit out of the ordinary to do a public blog for product development, but we don’t plan on this being an ordinary product either.
We also have a survey for web publishers that we’re inviting anyone to fill out to help us figure out and prioritize product benefits and features. Participation in that survey is greatly appreciated.
Related Posts:
- Jeff Jarvis’ Open Ad Marketplace
- More On An Open Ad Marketplace
- Coming out of Hiding
- MacRumors.com Publisher Success Story
- A Quality Blog Link Directory
Entry Filed under: Ad Networks, Advertising, Random, Right Media
1 Comment
1. Greg Yardley’s Inte&hellip | January 7th, 2006 at 10:56 am
[...] Internet ad marketplace Right Media is planning to build a new product, which still needs a name – they were going with ’symple’ in honor of their ad management platform Yield Manager until a copyright search put the kibosh on that plan. Whatever they’ll name it, they’re being especially open about the design and development of it, creating a dedicated employee blog for discussing their options and the challenges they’ll face. (Thanks to Right Media employee Pat McCarthy for the announcement.) The new product is meant to optimize ad inventory by determining the optimal ad network to give the impression to in real-time. Presumably, instead of just monetizing this site through AdSense, I’d sign up for a few ad networks (either individually or through Right Media, not sure on this point) and they’d do the rest, without requiring a lot of daily maintenance on my part. [...]