Google Is Focusing It’s Base

Google Base has changed their front page to feature popular “classifieds-style” items and has also changed from sending people to job publisher landing pages to pages hosted by Google. This hurts the publisher’s branding and advertising, but it does still expose them for free to Google’s audience.

Google is getting more focused with Base, and it ‘s starting to look much more like a classified play than a “way to store and submit content”. I don’t think this surprises anyone, but it was a pretty quick change on Google’s part.

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