While I’m glad Seth respects his readers, I think his readers probably are okay with some self promotion. Peter Caputa apparently agrees.
First, I recall him promoting books, seminars, and ebooks in the past. It’s not like he’s never done it. Second, I subscribe to his RSS feed, and I’ve been wondering why I’ve seen so little about Squidoo on his blog. I’d like some insights from him about it. How is it going so far? What’s the traffic like? Is $950 earned at this point the kind of revenue they were hoping for? What’s coming up?
I think Seth is missing an opportunity to drive more interest towards Squidoo, but that’s his choice.