As I’ve stated before, to get a successful “conversion rate” in whatever your goals are, you need to listen to your customers.
Coffee, Sun & Analytics has some Adsense complaints and suggestions.
I totally agree with his requests that Google provide more analytics data on what the traffic is like that is clicking on the ads. I know Google wants to keep things simple, but they could bury this in their reports area without it bothering any publishers who don’t care about this data.
They’ve got an analytics product, so give us some stats!