http://www.conversionrater.com/2005/12/19/yield-manager-adds-linking/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Sat, 11 Feb 2012 02:32:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2005/12/19/yield-manager-adds-linking/comment-page-1/#comment-69 Is Advertising and Aggregation the Key to the Long Tail? » Conversion Rater Tue, 20 Dec 2005 18:56:47 +0000 http://www.conversionrater.com/index.php/2005/12/19/yield-manager-adds-linking/#comment-69 [...] His one network link goes to my post about our new linking feature in Yield Manager. My correction would be that Yield Manager is really one platform or marketplace, instead of just being one network. That’s a key point, because one network alone, even a network as large as Adsense, can’t fully monetize the affiliate/publisher’s inventory as well as a platform with multiple networks and advertisers. To cover the long tail, you need more than what one network’s advertisers can provide. It’s not something Google wants to hear, but it’s something I witness every day. [...] [...] His one network link goes to my post about our new linking feature in Yield Manager. My correction would be that Yield Manager is really one platform or marketplace, instead of just being one network. That’s a key point, because one network alone, even a network as large as Adsense, can’t fully monetize the affiliate/publisher’s inventory as well as a platform with multiple networks and advertisers. To cover the long tail, you need more than what one network’s advertisers can provide. It’s not something Google wants to hear, but it’s something I witness every day. [...]

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