There is some evidence on the ad network side of things that suggests Valueclick/Fastclick is trying to work solo, and now comes their booting of competitor/partner AzoogleAds from their Commission Junction platform.
They called it a violation, but AzoogleAds’ Joe Speiser sees it differently:
“I felt you, our industry peers, should know the truth—the decision to terminate AzoogleAds was solely a strategic move by CJ to thwart an ever-strengthening competitor that recently launched a competitive revenue share service called M-Port…”
In this world of web applications becoming more open and transparent, and the movement towards platforms and marketplaces, is that type of strategy going to work? I think not.