http://www.conversionrater.com/2005/12/08/online-comparison-shopping-heats-up/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Tue, 06 Jan 2009 21:50:54 +0000 http://wordpress.org/?v=2.6.1 http://www.conversionrater.com/2005/12/08/online-comparison-shopping-heats-up/#comment-43 Matt Sat, 10 Dec 2005 00:12:43 +0000 http://www.conversionrater.com/index.php/2005/12/08/online-comparison-shopping-heats-up/#comment-43 I sometimes do comparison shopping via <a href="http://en.wikipedia.org/wiki/Bookmarklet" rel="nofollow">bookmarklets</a>, such as the <a href="http://www.imilly.com/bm.htm" rel="nofollow">Google Froogle Search</a> or the <a href="http://www.wilk4.com/webdevres/bookmarklets.htm" rel="nofollow">AddAll bookmarklet</a>. Bookmarklets can turn the multi-step process—navigating to a site and running a search—into a single step process. I realize they may not be intuitive for novice users, but I'm surprised that more sites don't at least offer them as an option. I sometimes do comparison shopping via bookmarklets, such as the Google Froogle Search or the AddAll bookmarklet. Bookmarklets can turn the multi-step process—navigating to a site and running a search—into a single step process. I realize they may not be intuitive for novice users, but I’m surprised that more sites don’t at least offer them as an option.

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