Rustybrick at Search Engine Roundtable drops a bomb of a tidbit about overhearing an MSN Search employee talking to a publisher about being a beta tester.
We all knew it was coming eventually, but how will it be better than Adsense and YPN?
What about this for a wild thought, what if Microsoft decided to pass 100% of the advertising revenue on to the publishers to totally undercut Adsense and YPN and put a damaging blow on Google?