The Importance of a Unique Selling Proposition

November 29th, 2005

It mainly holds true for ecommerce sites, but something that’s important for all sites and blogs to consider is their USP, or Unique Selling Proposition.

Your USP defines why your site is different and what makes it special. Why should people buy from you? Why should they read your blog?

While I don’t go as far as some people saying you should state your USP on your front page of your site, I do think it’s important that you know what your USP is for your site.

A good article about choosing your USP and how to use it comes from “marketing guru” Jay Abraham.

For example, the USP of Conversion Rater is “Making the web convert for your goals.” I find it too vague and I’m not sure I’m fully delivering in the early stages, but nobody said I was perfect. I’ll continue to strive to hit that USP.

• Unique Visitors Isn’t The Best Single Metric
• Make Your Blog Standout In The Crowd
• The Importance of SSE
• When Should You Monetize Your Blog With Ads?
• Digg Raises 8.5 Million, And Three Interesting Threads

Entry Filed under: Conversion Rate, Ecommerce