http://www.conversionrater.com/2005/11/29/is-google-the-vc-a-good-or-bad-thing/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Sat, 11 Feb 2012 10:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2005/11/29/is-google-the-vc-a-good-or-bad-thing/comment-page-1/#comment-8 Pat McCarthy Wed, 30 Nov 2005 06:04:18 +0000 http://www.conversionrater.com/index.php/2005/11/29/is-google-the-vc-a-good-or-bad-thing/#comment-8 Good points Peter. I agree that an ad supported web is not good, for many reasons. While I'm involved in advertising in many ways, I think a business that can generate money from it's actually usage instead of just eyeballs has a better chance at being a long term viable business. Good points Peter. I agree that an ad supported web is not good, for many reasons. While I’m involved in advertising in many ways, I think a business that can generate money from it’s actually usage instead of just eyeballs has a better chance at being a long term viable business.

]]> http://www.conversionrater.com/2005/11/29/is-google-the-vc-a-good-or-bad-thing/comment-page-1/#comment-7 Peter Caputa Wed, 30 Nov 2005 02:20:09 +0000 http://www.conversionrater.com/index.php/2005/11/29/is-google-the-vc-a-good-or-bad-thing/#comment-7 As a startup founder, I'd have a tough time passing up the opportunity. But, I also think the process of earning a user base the old fashioned way through word of mouth and product refinement based on customer feedback - may not happen once inside a larger organization. The goals of the larger organization become the goals of the startup. Also, I think the drive to make cash from the business through different revenue models (other than adsense) doesn't happen if a google or yahoo buys up a company early on. And making the web an entirely ad supported system doesn't excite me. It makes me pretty nervous actually. As a startup founder, I’d have a tough time passing up the opportunity. But, I also think the process of earning a user base the old fashioned way through word of mouth and product refinement based on customer feedback – may not happen once inside a larger organization. The goals of the larger organization become the goals of the startup. Also, I think the drive to make cash from the business through different revenue models (other than adsense) doesn’t happen if a google or yahoo buys up a company early on. And making the web an entirely ad supported system doesn’t excite me. It makes me pretty nervous actually.

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