Yield Manager In The Press!
November 22nd, 2005
Clickz writer Hollis Thomases discusses my employer’s platform in her article Buying and Selling Ads Based on Performance.
It discusses Yield Manager and makes a funny analogy to a Ginsu Knife.
It’s a fairly good article overall, although at times what she writes sounds pretty confusing. I usually refer to it as an “ad server with a built-in ad marketplace”.
Entry Filed under:Advertising
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