Has the New York Times spotted the first use of Google Base?
Google apparently is using Google Base data to power local results for Froogle searches. It starts to become more clear how Google will pull Base data to use in other ways and applications.
It’s amazing how many ways Google can use their tools and data, but they still need to do some of these things right for them to succeed.
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We are in a similar market as Google Base but our product gives structure (while still not imposing any set of predefined categories) to our index and therefore makes it possible for users to not only perform keyword search but also browse hierarchically with the ability to specify unlimited number of filters to refine their search.