Google Analytics has stopped allowing new accounts and is currently not allowing accounts to add new sites.

When I saw the Google Analytics presentation at PubCon 10 last week, I knew it was bound for big things. It’s a solid web analytics product that has more features and data than probably 90% of web sites need, so I’m not surprised at all to see that it’s being overwhelmed with new accounts.

Before Google Analytics, there wasn’t anything close to that product available for free. Combine Google’s name with it, and it was bound to take off. You’d think Google would have expected this.

As the ZDNet article linked above suggests, an invitation-only signup like they did with Gmail would have been better.

Regardless, Google Analytics is going to change the web with the amount of free quality data site owners will now have. Web analytics just entered a new world.