My employer Yahoo! announced the acquisition of Citizen Sports yesterday. As an avid user of their iPhone application Sportacular, I can personally attest that get social and sports really well, and it’ll be interesting to see what they do hooked into the #1 sports destination on the web in Yahoo! Sports.
read more...My employer Yahoo! is celebrating it’s 15th birthday. That’s quite an amazing feat for an internet company, as it doesn’t seem all that long ago that I was first checking out Yahoo! as a high school senior browsing with NCSA Mosaic when it first started to grow.
Yahoo! has had it’s fair share of trials [...]
read more...One of the biggest acquisitions in the advertising and technology space over the past couple of years occurred this week Google recently purchased AdMob for $750 million in stock.
There has been considerable speculation about why Google not only purchased Admob, but spent so much money in doing so. The obvious off the cuff answer [...]
read more...Renowned video/audio mashup DJ Mike Relm took on the Yahoo! Anthem TV ad and put together a creative remix on it. Cool stuff. Here’s his explanation of the project on his blog.
read more...The New York Times covered an independent survey of 1,000 Americans that reveals that 66% of people do not want online ads that are personally targeted for them. The percentage went even higher when they explained to people the methods used to do this targeting such as tracking their behavior on the web and [...]
read more...Yahoo! is holding their first ever East Coast open hack day October 9th and 10th in New York. I’ll be attending the event and I’m excited as it’s my first Open Hack Day and I’ll be very interested to see what kinds of hacks people can create with all the new tools Yahoo! has [...]
read more...Image via WikipediaThe Yahoo! marketing team is cranking things at high gear right now and Advertising Week in New York is the serving as the launch of a number of things that are happening with the overall Yahoo! Brand. That being said, there are lots of specific things going on for advertisers.
read more...It was announced today that Adobe will be acquiring web analytics powerhouse Omniture for about $1.8 billion. First, congratulations to both parties and hopefully it will lead to great things in the future.
read more...Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.
read more...AdAge produced some good content on the the state of ad networks and ad exchanges in 2009. There’s numerous articles on a number of topics, but “Why Ad Exchanges are Picking Up Steam” hits closest to home for me being a Yahoo. I may update this with some more thoughts when I get [...]
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