Yahoo! Web Analytics Launches for Advertisers
Comments [1]Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.
(more…)AdAge’s 2009 Ad Network and Exchange Guide
Add commentAdAge produced some good content on the the state of ad networks and ad exchanges in 2009. There’s numerous articles on a number of topics, but “Why Ad Exchanges are Picking Up Steam” hits closest to home for me being a Yahoo. I may update this with some more thoughts when I get a moment…
PCMag Case Study on the YPN Blog
Tagged: Random / Written: March 26th, 2009
Add commentA member of my team put together a short but sweet case study of one of our advertising partnerships with PCMag/Ziff Davis and it’s now up on the YPN Blog.
It gives a preview into the type of things we’re working on making possible in a scalable manner through a premium exchange on APT from Yahoo!.
Nice Story on Yahoo!’s APT in the NYT
Add commentGood story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.
(more…)Yahoo! Starts Offering Rich Ads in Search
Comments [2]Cool announcement from my employer today, as they’ve announced the beta testing of “Rich Ads” in search results.
(more…)Publisher Success Story: Plentyoffish at Inc.com
Comments [2]The story of Markus Frind and the success of Plentyoffish.com has been covered before and is pretty well known to those who follow the web publishing world closely. Inc.com goes a bit deeper though than previous stories, so it’s interesting to learn a bit more about Frind and his background and the success Plentyoffish.com has received.
(more…)Google Laying Off Thousands of Temp Workers?
Tagged: Google / Written: January 8th, 2009
Comments [2]Apparently Google has gotten rid of thousands of temporary workers according to the Associated Press based on documents filed to the SEC. I can’t say this is terribly surprising based on layoffs at my own employer and elsewhere in the tech industry.
(more…)Display Lifts Search Advertising Results
Tagged: Advertising / Written: January 7th, 2009
Comments [1]Another study, this time from Specific Media which is a very smart ad network, showing that display advertising along with search advertising provides a lot of advantage over just advertising on search alone.
(more…)The Hype Machine and the Yearly Zeitgeist
Tagged: Personal / Written: January 6th, 2009
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One of my favorite parts of the end of a year is seeing the end of year music wrap ups from various publications and bloggers I happen to read who cover music. Most of the time those lists are just the opinions of one person or a small group of people, which can be interesting, but my favorite list for 2007 was the Hype Machine’s Zeitgeist. They’ve recently launched their Zeitgeist for 2008.
The Best Sports Story of the Year
Tagged: Personal / Written: January 4th, 2009
Add commentMy allegiance to the University of Oregon is not a secret to anyone who knows me, so you’d suspect that my favorite sports story of the year would have a tie in to their sports program. However, it’s not so much a story of success, but the story of a couple of the team’s football players getting involved with a 17-year old kid who was on his last days due to brain cancer.
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