Yahoo! Web Analytics Launches for Advertisers

Tagged: Web Analytics, Yahoo  /  Written: April 30th, 2009
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Yahoo! launched Yahoo! Web Analytics yesterday as announced in the following blog post.

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AdAge’s 2009 Ad Network and Exchange Guide

Tagged: Ad Exchanges, Advertising  /  Written: April 27th, 2009
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AdAge produced some good content on the the state of ad networks and ad exchanges in 2009. There’s numerous articles on a number of topics, but “Why Ad Exchanges are Picking Up Steam” hits closest to home for me being a Yahoo. I may update this with some more thoughts when I get a moment…

PCMag Case Study on the YPN Blog

Tagged: Random  /  Written: March 26th, 2009
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A member of my team put together a short but sweet case study of one of our advertising partnerships with PCMag/Ziff Davis and it’s now up on the YPN Blog.

It gives a preview into the type of things we’re working on making possible in a scalable manner through a premium exchange on APT from Yahoo!.

Nice Story on Yahoo!’s APT in the NYT

Tagged: Advertising, Yahoo  /  Written: March 2nd, 2009
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Good story over the weekend in the New York Times about the newspapers success with APT from Yahoo!. I actually was walking right by Hilary and Lem coming from the cafeteria at Yahoo! when they were taking these photos.

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Yahoo! Starts Offering Rich Ads in Search

Tagged: Advertising, Publishing, Yahoo  /  Written: February 19th, 2009
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Cool announcement from my employer today, as they’ve announced the beta testing of “Rich Ads” in search results.

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Publisher Success Story: Plentyoffish at Inc.com

Tagged: Advertising, Publishing  /  Written: January 9th, 2009
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The story of Markus Frind and the success of Plentyoffish.com has been covered before and is pretty well known to those who follow the web publishing world closely. Inc.com goes a bit deeper though than previous stories, so it’s interesting to learn a bit more about Frind and his background and the success Plentyoffish.com has received.

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Google Laying Off Thousands of Temp Workers?

Tagged: Google  /  Written: January 8th, 2009
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Apparently Google has gotten rid of thousands of temporary workers according to the Associated Press based on documents filed to the SEC. I can’t say this is terribly surprising based on layoffs at my own employer and elsewhere in the tech industry.

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Display Lifts Search Advertising Results

Tagged: Advertising  /  Written: January 7th, 2009
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Another study, this time from Specific Media which is a very smart ad network, showing that display advertising along with search advertising provides a lot of advantage over just advertising on search alone.

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The Hype Machine and the Yearly Zeitgeist

Tagged: Personal  /  Written: January 6th, 2009
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The Hype MachineOne of my favorite parts of the end of a year is seeing the end of year music wrap ups from various publications and bloggers I happen to read who cover music. Most of the time those lists are just the opinions of one person or a small group of people, which can be interesting, but my favorite list for 2007 was the Hype Machine’s Zeitgeist. They’ve recently launched their Zeitgeist for 2008.

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The Best Sports Story of the Year

Tagged: Personal  /  Written: January 4th, 2009
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My allegiance to the University of Oregon is not a secret to anyone who knows me, so you’d suspect that my favorite sports story of the year would have a tie in to their sports program. However, it’s not so much a story of success, but the story of a couple of the team’s football players getting involved with a 17-year old kid who was on his last days due to brain cancer.

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